Yumi Mori is a fashion and celebrity makeup artist based in New York. She originally came to America in the 1990s to be that cool young woman dancing near a boombox. Born and raised in Japan, Yumi has been a makeup artist for some of the world’s most famous celebrities, models, photographers, and fashion designers for more than 15 years.

As a young girl, she loved poring over fashion magazines. At the age of 25 she trained under legendary artist Pat McGrath, being first assistant for nearly 5 years. Yumi is known for her natural “no-makeup” look. With an eye for color, she has created stunning looks for celebrity clients like Drew Barrymore, Emma Watson, Priyanka Chopra, Julianne Moore, and Gisele Bündchen. Her editorial credits include Vogue, W, Marie Claire, Harper’s Bazaar, Interview, Allure, and Vanity Fair magazines. Yumi has collaborated with industry leaders like Norman Jean Roy, Cass Bird, Sebastian Kim, Thomas Whiteside, Mert Alas and Marcus Piggott, and Patrick Demarchelier.